Strategic Brief Strategic Planning Assignment
You are asked to propose a strategic storytelling brief for an anti-bias education (ABE) campaign. This ABE campaign has been lunched by showing an award-winning, anti-bias film that documents early childhood teachers’ everyday practices with young children to support anti-bias education goals. The film showing marks the launch of an anti-oppression campaign to think + do regarding central questions like “What kind of human do you want to be?” Specifically, the campaign builds on the anti-bias film, which centers the 4 interrelated goals of identity, diversity, justice, and action of anti-bias education to guide knowing + doing with the hashtag “#KnowBetter+DoBetter.” You are expected to create an intersectional, intergenerational social media campaign that you hope can build towards a movement.
Some ideas for how to use social media platforms or tools (e.g., Facebook, Instagram, Twitter, Snapchat, YouTube, TikTok, LinkedIn) strategically for this campaign include using promotional videos, contests, behind-the-scenes footage, selfies, unveiling of new campaigns, and exclusive content from events.
Paper Format (max two or three pages, single spaced)
- Overview of your campaign. Briefly describe the ABE campaign. What is it? Explore and identify solutions to problems, take advantage of new opportunities and ventures, and brainstorm new ways of engaging online through social media. That is, is it using social media platforms or tools? Is there a rationale for the campaign to be on these platforms or use these tools? Why?
- Objectives (what is the overall objective to accomplish with this initiative?).
- Key audiences (who you are targeting). Demographic and psychographic insights are key to point out
here for this particular audience. - Strategic mindset (key motivational points, interests, trends, and issues you would want to know about
your audience members—what are they thinking right now, and what do you want them to think or do after this campaign [call-to-action steps]?). What is the story you want to communicate and share with this audience? - Strategies (how are we going to accomplish our objectives, and with what resources and communication tools or tactics?). Make sure to have at least three strategies with two tactics, in total 6 different tactics.
- Appendix. You are more than welcome to create some content for your assignment to showcase your story or propose storyboard ideas (e.g., stories for Facebook and Instagram). For example, you can change the #KnowBetter+DoBetter hashtag under the overarching “What kind of human do you want to be?” concept. Make sure you consider best practices and proper etiquette when doing this for this assignment. This can be part of your appendix section and not part of the maximum pages.
- References (all in APA [American Psychological Association] style).
Tips - Refer to the ABE slides in Lecture Notes on Blackboard and the following website:https://www.antibiasleadersece.com/the-film-reflecting-on-anti-bias-education-in-action/
- Make sure you connect the audience with the overall goal and application.
- Be creative. Look at the possibilities out there for using these particular platforms for this campaign.
- Be aware of both positives and negatives of the platforms. Consider the additional implications and best
practices professionals must be aware of when it comes to these platforms.
