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Read the Marketing Insight on Lego found at the end of Chapter 5. Respond to the following questions in report format: Why has IDEo been so successful? What is the most difficult challenge that IDEo faces in conducting its research and designing its produ
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Read the Marketing Insight on Lego found at the end of Chapter 5. Respond to the following questions in report format: Why has IDEo been so successful? What is the most difficult challenge that IDEo faces in conducting its research and designing its produ
