Page 1 Kaplan Business School Assessment Outline
Assessment 3 Information
Subject Code: DATA4000
Subject Name: Introduction to Business Analytics
Assessment Title: Individual Report and Individual Presentation
Assessment Type: Report and Presentation
Word Count: 1800 words 10% for Part A (report)
8 – 12 slides for Part B (presentation)
Weighting: 40 % (25 + 15)
Total Marks: 40
Submission: TurnItIn and in class
Due Date:
Part A due Tuesday Week 12, 23:55pm AEST through TurnItIn
Part B video presentation due Tuesday Week 13, 23:55pm AEST
through MyKBS link.
Your Task
Consider below information regarding the National Australia Bank data breach.
Read the case study carefully and using the resources listed, together with your own research,
complete:
• Part A (Industry Report) Individually by Monday 23: 55pm AEST Week 12
• Part B (Application for data access presentation) submitted in Tuesday Week 13 at 23:55
AEST, as an individual video upload.
Page 2 Kaplan Business School Assessment Outline
Assessment Description
National Australia Bank
https://www.afr.com/companies/financial-services/nab-repays-customers-688k-for-data-breach20210421-p57l1q
Background
“The accounts of about 13,000 NAB customers were compromised on Wednesday, July 24, 2019,
after an employee uploaded details, including government-issued identity documents such as
Medicare cards, to two different websites with the bank informing customers on the following Friday
night”.
“At the time of the event, there were insufficient technical controls in place to prevent transfers of
this nature. NAB has uplifted these controls to prevent a similar event occurring in the future,” NAB
said in a statement.
“Among the new controls the bank introduced were the blocking of certain websites and closer
email monitoring of staff and contractors”
In 2021, National Australia Bank revealed it paid $686,878 in compensation to customers exposed
to this 2019 data breach after the personal account details of 13,000 customers were uploaded to a
website similar to Google Sheets.
Brief
As an analyst within NAB, you have been tasked with considering ways in which customer data
can be used to further assist NAB with its marketing campaigns.
As a further task, you have been asked to consider how NAB could potentially assist other vendors
interested in the credit card history of its customers.
Page 3 Kaplan Business School Assessment Outline
Assessment Instructions
Part A: Industry Report (1800 words, 25 marks) – Individual
Based on your own independent research, you are required to evaluate the implications of the
Australian Privacy Principles and European legislation such as GDPR on NAB’s proposed analytics
project and overall business model.
Your report can be structured using the following headings:
Data Usability
▪ Benefits and costs of the database to its stakeholders.
▪ Descriptive, predictive and prescriptive applications of the data available and
the data analytics software tools this would require.
Data Security and privacy
▪ Data security, privacy and accuracy issues associated with the use of the
database in the way proposed in the brief.
Ethical Considerations
▪ The ethical considerations behind whether the customer has the option to opt in
or opt out of having their data used and stored in the way proposed by the
analytics brief
▪ Other ethical issues of gathering, maintaining and using the data in the way
proposed above.
Artificial Intelligence
▪ How developments in AI intersects with data security, privacy and ethics,
especially in light of your proposed analytics project.
Use the resources provided as well as your own research to assist with data collection and data
privacy discussions.
http://www.health.gov.au/internet/main/publishing.nsf/Content/964591B00A3C9D72CA2582C70083
A1CA/$File/Public%20Consultations%20Paper.pdf
https://www.oaic.gov.au/agencies-and-organisations/guides/de-identification-and-the-privacy-act
Page 4 Kaplan Business School Assessment Outline
Part B: Presentation (5 minutes, 15 marks)
Instructions:
You are required to prepare a presentation of 10 – 12 PowerPoint slides.
You are an analyst at National Australia Bank.
You have identified a way in which you can use customer data to inform customers of bank offers
and offers from other vendors, based on their credit card spending history.
Although it’s National Australia Bank’s own data, regulators and legislators are becoming
increasingly concerned about the way in which certain types of analytics projects can infringe on
privacy, individual rights and potentially be in contravention of the Australian Privacy Principles,
GDPR and other legislation.
Create a presentation of approximately 5 minutes in which you discuss how National Australia Bank
plans to use this data and the broad implications involved.
Discuss the issues below, and imagine you are communicating this presentation to government
(regulators and / or legislators) as your primary audience.
Consider:
1. Why you want the data and the resulting benefits to your customer base;
2. How the data can be sourced ethically and securely;
3. How you will keep the data safe from the type of attack on customer data outlined in
the AFR article above.
4. How you will use your analytical findings in an ethical way.
The sources below are for your reference only. Use these as you see fit as well as your own
research.
http://www.health.gov.au/internet/main/publishing.nsf/Content/964591B00A3C9D72CA2582C70083
A1CA/$File/Public%20Consultations%20Paper.pdf
https://www.oaic.gov.au/agencies-and-organisations/guides/de-identification-and-the-privacy-act
Page 5 Kaplan Business School Assessment Outline
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.
Page 6 Kaplan Business School Assessment Outline
Assessment Marking Guide
Section Criteria NN (Fail)
0%-49%
P (Pass)
50%-64%
CR (Credit)
74%-65%
DN (Distinction)
75%-84%
HD (High Distinction)
85%-100%
Part A:
Individual
Report
15 marks
Evaluate the
data usability,
security and
ethics
associated with
creating a data
repository for
diverse
stakeholders
and consider
software
requirements
Failure to address
data usability and
security issues
associated with the
company database
or failure to
consider software
requirements
Basic description of
data usability and
security issues
associated with
creating the system
Limited
consideration of
software
capabilities
Considered discussion
of data usability and
security issues
associated with
creating the system
Adequate description
of the feasibility of data
usability given current
software capabilities
Clear evaluation of key
data usability and
security issues
associated with
creating system
Well-supported
consideration of the
feasibility of data
usability given current
software capabilities
Comprehensive evaluation of
key data usability and
security considerations
associated with creating the
system with a focus on
various stakeholders
Very high standard
assessment of the feasibility
of data usability given current
software capabilities
10 marks
Produce a
report which is
well-researched,
correctly
referenced,
professionally
presented,
logical, wellstructured and
addresses the
relevant issues
Report is not logical
and fails to
evaluate major
issues
Inadequate
research conducted
and sources
incorrectly
acknowledged
Partially referenced
evaluation of
issues, without a
logical structure
and
acknowledgement
of some sources
from limited
research
Referenced evaluation
of some relevant
issues with
acknowledgement of
most sources and
evidence of
reasonable research
conducted into the
topic
Referenced and
congruent evaluation
of relevant issues with
acknowledgement of a
wide range of sources
and evidence of broad
research conducted
into the topic
Well-referenced, engaging
and logical evaluation of
relevant issues with correct
acknowledgement of
extensive sources and
evidence of comprehensive
research conducted into the
topic
See part B next page
Page 7 Kaplan Business School Assessment Outline
Section Criteria NN (Fail)
0%-49%
P (Pass)
50%-64%
CR (Credit)
74%-65%
DN (Distinction)
75%-84%
HD (High
Distinction)
85%-100%
Part B:
Presentation
10 marks
Construct a business
case outlining the
benefits of using and
storing the data,
while addressing the
relevant ethical and
security issues and
concerns
Failure to make an
effective argument
around using the data
for research and no
consideration of
drawbacks
A limited description of
the benefits of using
the data for research
purposes is made and
very few of the ethical
and security drawbacks are mentioned
A solid presentation
of the benefits of
using the data for
research purposes is
made and some of
the ethical and
security draw-backs
are discussed
A high-quality
business case for
using the data for
research purposes is
made by considering
its major benefits and
analysing the ethical
and security drawbacks
An effective business
case for using the
data for research
purposes is made by
convincingly
articulating the
benefits this would
provide for society,
and expertly analysing
the ethical and
security draw-backs
5 marks
Effectively and
clearly communicate
an argument to use
the data for research
purposes while
considering the
audience and their
motivations
Failure to effectively
communicate key
messages and a lack
of consideration for the
audience’s needs
Brief listing of how the
data can be used for
research in a way that
is understandable to
most people
Solid description of
the use of the data
for research in a way
that considers some
of the target
audience’s needs
Clear communication
and justification of
the use of the data
for research in a way
that sufficiently
considers the target
audience’s needs
Effective
communication and
convincing justification
of the use of the data
for research in a way
that persuades a
target audience
Page 8 Kaplan Business School Assessment Outline
Assignment Submission
Students must submit Part A via TurnItIn on Monday of Week 12 at 23:55pm AEST.
Part B to be submitted by Tuesday of week 13 at 23:55pm AEST.
The files must be submitted as a Word or PowerPoint document to avoid any technical issues that may occur from incorrect
file format upload. Uploaded files with a virus will not be considered as a legitimate submission. TurnItIn will notify you if there is
any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the
issue and a screen shot of the TurnItIn error message.
Students are also encouraged to submit their work well in advance of the time deadline to avoid any possible delay with
TurnItIn similarity report generation or any other technical difficulties.
Late assignment submission penalties
1
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s Assessment Policy.
Number of
days
Penalty
1* – 9 days 5% per day for each calendar day late deducted from the student’s total
Marks.
10 – 14 days 50% deducted from the student’s total marks.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
returned to students.
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore
subject to the associated penalty.
If you are unable to complete this assessment by the due date/time, please refer to the Special Consideration Application
Form, which is available at the end of the KBS Assessment Policy:
https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf
