5/15/22, 10:37 AM Project Guidelines and Rubric – MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4
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Project Guidelines and Rubric
Competencies
In this project, you will demonstrate your mastery of the following competency:
Evaluate creative and innovative organizational structures
Recommend alternative innovations to solve an internal or market need
Implement creative and innovative processes within an organization
Scenario
You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks.
The chief technology officer (CTO) of the company from the course scenario has been watching new technology developments that
the company could integrate into its vehicles to enhance the usefulness of and access to the data acquired by the many digital
sensors that have been integrated into vehicle subsystems over the past 20–30 years. The technology trend of particular interest is
the internet of things (IoT)—the interconnection of embedded devices, such as sensors and computers, over the internet. By taking
advantage of this trend, the CTO believes the company can seize an opportunity to provide better service and predictive
maintenance to its customers, improving customer satisfaction and adding additional revenue streams.
Based on briefings by the CTO, senior management has decided to implement IoT in its product line. Your CTO has asked you to lead
a cross-functional team to take this initiative forward. Your first task is to make a recommendation for how the company should
approach this business problem. Do you recommend using incremental or discontinuous (that is, slow or fast) innovation?
Specifically:
Should the company…
A. Design a completely new product line, based on the new technology (discontinuous innovation)
or
B. Add new technology features into one model and then incrementally into the broader product line (incremental innovation)
The recommendation you and your team make is an important first step in pursuing this new technology.
In Milestone One, you and your team defined what that innovation looked like: would it be disruptive (new product line) or
incremental (new features in one existing product)?
In Milestone Two, you developed a strategy plan and a high-level business model. You’ve shared these with various stakeholders,
and they are in agreement with your assessment of how best to get to market with this IoT innovation, which will allow the company
to be competitive.
Now, the CTO has asked you to come up with a proposed organizational structure that will support the innovation implementation.
In this way, you will be assisting in making the innovation sustainable for the company from the course scenario. Companies that are
innovative must make sure they have structured the organization in a way that supports innovation, and a key component of
innovation is keeping track of what their customers want in terms of products and services.
Directions
Complete each of the three parts of this project. Use your slides from Milestone One, your document from Milestone Two, and
feedback on Milestone One and Milestone Two to complete the first two parts of your presentation. You can use the resources in
the Supporting Materials section (below) for any other information you will need to complete your project.
MBA-580-X4576 Innov/Strat High-Perform Orgs 22… TM
5/15/22, 10:37 AM Project Guidelines and Rubric – MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4
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Part One: Innovation Approach
In this section, share your revised slides from Milestone One and make your recommendation for the innovation approach you think
the company should pursue. Ensure this section includes the following information:
1. Explain potential risks and benefits for options A and B.
Overview (1 slide): Present the business problem and options A and B.
Option A (1–2 slides): Explain at least two potential risks and benefits for option A.
Option B (1–2 slides): Explain at least two potential risks and benefits for option B.
2. Compare your competition’s products and services.
Competitors: (3–4 slides): Evaluate the competitors’ current products and services.
What are your competitors’ current products and services?
Are your competitors expanding in the current market? Explain how this impacts their market strength.
3. Analyze your company’s capability to pursue the innovation.
Complete a partial gap analysis (2 slides):
Does the company own the technology, or does it need to be purchased?
How is the technology currently being used in today’s products and services?
What type of technology is available to purchase?
4. Recommend the innovation approach your company should pursue.
Innovation Approach (2 slides): Explain which innovation approach you are recommending and why.
Consider the different stakeholders (research and development [R&D], marketing, finance) while communicating your
recommendations.
Include a description of the incremental or discontinuous product that you are recommending for R&D.
Include the sales forecasts for marketing.
Include a financial snapshot for finance.
Part Two: Strategic Plan
In this section, share your revised paper from Milestone Two, which provides an overview of your competitors’ position in the
marketplace, the available and future marketplace, and a plan for how to address a change in business conditions. Ensure this
section includes the following information.
1. Analyze the competitors’ relative strengths in the marketplace. Use Power BI to create charts on the growth rates.
What is the growth rate of each competitor?
How much of the market does each competitor now own? Do you see a trend of gaining or losing market share?
Determine each competitor’s market strength by looking at the financials for each competitor.
2. Explain how your company’s market share compares to your competitors’. Use Power BI to create charts on your and your
competitors’ market share.
Is your company gaining or losing market share?
What is your company’s growth potential in the industry?
How do your company’s financials look compared to your competitors’?
3. Identify future potential total available market (TAM) and growth for chosen product/service and technology.
What is the TAM for cars and light trucks?
What is the TAM for IoT-connected cars and light trucks?
What is the projected compound annual growth rate (CAGR) for cars and light trucks?
What is the CAGR for IoT-connected cars and light trucks?
4. Identify ways to adjust if business conditions change.
What can you do if your customers are slow to respond (buy) the innovation?
What can you do if one competitor is overtaking all the others, including you?
5. Describe the steps your company needs to take from concept outline to launch.
What is the size of development that will be required?
Will you require additional capital and personnel?
How would you approach determining the timeline from the beginning of development until initial product launch?
Part Three: Organizational Structure and Culture Report
Based on your analysis of the organization’s structure and culture share recommendations for changing its structure and culture to
5/15/22, 10:37 AM Project Guidelines and Rubric – MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4
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Based on your analysis of the organization s structure and culture, share recommendations for changing its structure and culture to
be more conducive to innovation.
1. Describe the current organizational structure’s impact on innovation.
How does your company’s organizational structure support innovation?
How effective is the current structure in addressing changes in market demand?
2. Recommend changes to the current organizational structure.
How does the new structure support innovation?
How will your recommended changes make the enterprise more responsive to market demand?
3. Explain how organizational changes support a culture of innovation.
In what ways does the current culture work against innovation?
How does the new structure support a culture of innovation?
What to Submit
To complete this project, you must submit the following three items:
I. Innovation Approach Presentation
Submit a 10- to 13-slide PowerPoint presentation with detailed speaker notes that highlight the important points you want to
emphasize to senior management on your recommendation for an innovation approach. Use the feedback you received on
Milestone One to revise your original presentation. If you include references, they should be cited according to APA style. Consult
the Shapiro Library APA Style Guide for more information on citations.
II. Strategic Plan Report
Submit a Word document of 5–8 pages, devoting 1 page to each critical element described above in Part 2 along with an
introduction and a short executive summary. Use the feedback you received on Milestone Two to revise your original report.
Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
III. Organizational Structure and Culture Report
Submit a 5- to 8-page Word document using 12-point Times New Roman font, double spacing, and one-inch margins. Sources
should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Supporting Materials
The following resources support your work on the project:
CTO Brief
Use this to understand the importance of connected cars to your company and its product offerings. This resource also describes
incremental innovation and discontinuous innovation options.
Comparative Product Plans
Use this to understand the current product offerings of your company and three of its competitors.
Comparative Growth Data
This provides current market share and revenue data for your company and three of its competitors. Projections for 2030 are also
provided.
Comparative Operating Statistics
This provides financial data including net income and assets for your company and three of its competitors.
Organization Overview
This describes the organizational structure and some aspects of the culture of your company.
Project Rubric
Criteria Exemplary (100%) Proficient (90%)
Risks and Benefits Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Determines the risks and benefits of innovating
products for either completely new or incremental
integration of the technology
Sho
wit
imp
and
5/15/22, 10:37 AM Project Guidelines and Rubric – MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4
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Competitors Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Compares existing and new competitors in terms of
their stage of advancement and capabilities
Sho
wit
imp
com
exp
Company Capability Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Analyzes company resources to gauge the
company’s readiness to pursue the technology
Sho
wit
imp
par
Recommendation Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Provides a recommendation of either of the two
options, including rationale
Sho
wit
imp
sta
rec
Competitors’ Relative Strengths Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Analyzes industry’s competitors and their strengths
and weaknesses
Sho
wit
imp
com
Company’s Market Share Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Identifies how to maintain or grow market share,
given the recommendation from Milestone One
Sho
wit
imp
add
sha
Available and Potential Market Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Identifies future potential total available market
(TAM) and growth for chosen product/service and
technology
Sho
wit
imp
pro
Change in Business Conditions Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Identifies ways to deal with a change in business
conditions
Sho
wit
imp
tha
bus
Concept to Launch Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Identifies the steps the company will take from
concept to launch of the new product
Sho
wit
imp
add
req
Current Organizational
Structure
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Describes the current structure’s impact on
innovation
Sho
wit
imp
des
can
Recommendations for Changes
to Organizational Structure
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Describes recommended changes to the current
organization structure
Sho
wit
imp
des
cha
5/15/22, 10:37 AM Project Guidelines and Rubric – MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4
https://learn.snhu.edu/d2l/le/content/1022928/viewContent/17973050/View 5/8
cha
str
Organizational Culture Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Explains how organizational changes support a
culture of innovation
Sho
wit
imp
exp
str
Articulation of Response Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Clearly conveys meaning with correct grammar,
sentence structure, and spelling, demonstrating an
understanding of audience and purpose
Sho
wit
and
rea
Citations and Attributions Uses citations for ideas requiring
attribution, with few or no minor
errors
Uses citations for ideas requiring attribution, with
consistent minor errors
Us
att
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5/15/22, 10:37 AM Project Guidelines and Rubric – MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4
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5/15/22, 10:37 AM Project Guidelines and Rubric – MBA-580-X4576 Innov/Strat High-Perform Orgs 22TW4
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