Chapter 5: Strategies in Action
Complete the fourth column cells with Strategy Statements for the 11 Types of Strategies
| Strategy Type | Definition | Example | Strategy Statement (Enter a brief strategy statement for the company in the Example column. The statement MUST start with an action verb) |
| Forward Integration | Gaining ownership or increased control over distributors or retailers | Amazon began rapid delivery services in some U.S. cities. | Example: Acquire strategic retailers and distributors in selected U.S. cities. |
| Backward Integration | Seeking ownership or increased control of a firm’s suppliers | Starbucks purchased a coffee farm. | |
| Horizontal Integration | Seeking ownership or increased control over competitors | BB&T acquired Susquehanna Bancshares. | |
| Market Penetration | Seeking increased market share for present products or services in present markets through greater marketing efforts | Under Armour signed tennis champion Andy Murray to a 4-year, $23 million marketing deal. | |
| Market Development | Introducing present products or services into new geographic area | Gap opened its first five stores in China. | |
| Product Development | Seeking increased sales by improving present products or services or developing new ones | Amazon just began offering its own line of baby diapers and wipes. | |
| Related Diversification | Adding new but related products or services | Facebook acquired the text-messaging firm WhatsApp for $19 billion. | |
| Unrelated Diversification | Adding new, unrelated products or services | Kroger and Whole Foods Market are cooking meals, becoming restaurants. | |
| Strategy Type | Definition | Example | Strategy Statement (Enter a brief strategy statement for the company in the Example column. The statement MUST start with an action verb) |
| Retrenchment | Regrouping through cost and asset reduction to reverse declining sales and profit | Staples closed 250 stores and reduced by 50% the size of other stores. | |
| Divestiture | Selling a division or part of an organization | Sears Holdings divested its Land’s End division to Sears’ shareholders. | |
| Liquidation | Selling all of a company’s assets, in parts, for their tangible worth |
The Trump Taj Mahal in Atlantic City, New Jersey, faces liquidation. |
11 Types Of Strategies (Examples And Strategy Statements) QUESTIONS.