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Application Case 5.7: Understanding Why Customers Abandon Shopping Carts Results in $10 Million Sales Increase, pages 297-298 1. How did Lotte.com use analytics to improve sales? 2. What were the challenges, the proposed solution, and the

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Application Case 5.7: Understanding Why Customers Abandon Shopping Carts Results in $10 Million Sales Increase, pages 297-298 1. How did Lotte.com use analytics to improve sales? 2. What were the challenges, the proposed solution, and the
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