5/22/22, 9:19 AM Preview Rubric: 3.2 Assignment (40 points) – 3SU2022 Craft Academic Writing for Bus (BADM-700-01A) – Indiana Wesleyan University
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3.2 Assignment (40 points)
Course: 3SU2022 Craft Academic Writing for Bus (BADM-700-01A)
Criteria Excellent Competent
Needs
Improvement
Inadequate/Faili
ng
Criterion Score
Audience
/ 5
Headline
/ 5
5 points
The author
shows
evidence that
great
consideration
has been given
to the
audience. The
topic is highly
relevant and
adds depth to
the subject.
4 points
The author
shows
evidence of
consideration
for the
audience and
the topic is
mostly
relevant.
3 points
The author
shows
evidence of
limited
consideration
for the
audience and
the topic is
only somewhat
relevant.
2 points
The author
shows no
evidence of
consideration
for the
audience
and/or the
topic is not
relevant.
5 points
The headline is
highly
captivating,
piques interest,
and is directly
related to the
blog content.
4 points
The headline
captures the
audience’s
attention and
is related to
the blog
content.
3 points
The headline is
only somewhat
captivating
and/or is
minimally
related to the
blog content.
2 points
The headline is
not captivating
and/or is not
related to the
blog content.
5/22/22, 9:19 AM Preview Rubric: 3.2 Assignment (40 points) – 3SU2022 Craft Academic Writing for Bus (BADM-700-01A) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=165026&rubricId=518330&originTool=quicklinks 2/4
Criteria Excellent Competent
Needs
Improvement
Inadequate/Faili
ng
Criterion Score
Opening
/ 5
Format
/ 5
5 points
The opening is
highly
compelling and
causes the
reader to want
to continue
reading.
4 points
The opening is
compelling and
the reader is
likely to
continue
reading.
3 points
The opening is
only somewhat
compelling and
readers may or
may not
choose to
continue
reading.
2 points
The opening is
not compelling
and the
readers are not
likely to
continue
reading.
5 points
The blog post
is easily
scannable,
digestible and
mobile
friendly.
Content is
purposefully
formatted and
follows the
principles of
accessibility.
4 points
The blog post
is scannable
and digestible.
Most content
is purposefully
formatted, but
may contain
distracting
elements.
Some attempt
has been made
to make the
content
accessible.
3 points
The blog post
is somewhat
scannable and
digestible.
Little of the
content is
purposefully
formatted
which causes
distraction for
the reader.
Little attempt
has been made
to make the
content
accessible.
2 points
The blog post
is not
scannable. No
attempt has
been made to
purposefully
format the
content,
making the
content
difficult to
digest. Content
is not
accessible.
5/22/22, 9:19 AM Preview Rubric: 3.2 Assignment (40 points) – 3SU2022 Craft Academic Writing for Bus (BADM-700-01A) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=165026&rubricId=518330&originTool=quicklinks 3/4
Criteria Excellent Competent
Needs
Improvement
Inadequate/Faili
ng
Criterion Score
Visuals
/ 5
Data
/ 5
5 points
Use of images
and visual
spacing is
highly
intentional,
follows correct
and consistent
formatting, and
adds to the
flow and
appeal of the
blog.
4 points
Use of images
and visual
spacing is
intentional,
follows
consistent
formatting, and
adds to the
flow and
appeal of the
blog.
3 points
Use of images
and visual
spacing is
somewhat
intentional, but
it may detract
from the flow
and appeal of
the blog.
2 points
Use of images
and visual
spacing is not
intentional
causing the
reader to
become
distracted from
the flow of the
blog.
5 points
Data is
skillfully and
correctly used,
supports the
topic of the
blog, and adds
greater depth
and interest to
the subject.
4 points
Data is used
correctly,
aligns with the
topic of the
blog, and adds
greater depth
or interest to
the subject.
3 points
Data is
somewhat
used correctly,
may not
support the
topic of the
blog, and only
marginally
adds depth or
interest to the
subject.
2 points
Data is missing
or is used
incorrectly.
5/22/22, 9:19 AM Preview Rubric: 3.2 Assignment (40 points) – 3SU2022 Craft Academic Writing for Bus (BADM-700-01A) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=165026&rubricId=518330&originTool=quicklinks 4/4
Total / 40
Overall Score
Criteria Excellent Competent
Needs
Improvement
Inadequate/Faili
ng
Criterion Score
Communicatio
n
10 points / 10
Communicatio
n is easy to
understand.
Communicates
clearly through
the effective
control of
grammar and
diction.
9 points
Communicatio
n is
understandabl
e.
Communicates
clearly through
the control of
grammar and
diction, with
only minimal
errors.
7 points
Communicatio
n is not as
clear due to a
few issues with
effective
control of
grammar and
diction.
6 points
Communicatio
n is not as
clear due to
many issues
with the
effective
control of
grammar and
diction.
Excellent
36 points minimum
Competent
32 points minimum
Needs Improvement
28 points minimum
Inadequate/Failing
0 points minimum
