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ENC 1102, 3/28/22 Prof. Scarpati Second Research Paper, due Wednesday, April 27, 2022 St. Thomas University, Miami Gardens, FL Research Paper Your second research paper, 7 – 10 pages in length with a bibliography and citations (follow the MLA
CULTURAL ANALYSIS The data obtained for this section provides vital information to guide development of the business plan and to support managers in understanding specific cultural dimensions of the country. Such information is useful to ensure the firm is effective in both developing the plan and interacting with the target market. Hence the information developed for this section serves a dual purpose both in the early stages of developing the plan and in executing the plan through interactions with country nationals. The information in this section constitute more than simple facts. Managers responsible for developing and executing the plan should attempt to interpret how the information developed in this section affect the firm’s product, its adaptation (if needed) for the target market, and how the product should be offered in the target market. For example, the fact that China is characterized by Confucianism and guanxi is interesting, but the manager must attempt to understand how such constructs influence various aspects of market behavior. Assignment: Write a Cultural analysis about England. Your Cultural Analysis about England and your focus should be about a Tea Hub/ Room: make sure all research is about Tea in England and the country of England as a whole. Please cover each section to the best of your ability and research about England and the select business a Tea Hub/Room. a. Introduction Include a short profile of the company, the product or service, and the country with which you wish to trade. b. History (brief discussion of the country’s relevant history and history of Tea in this country) c. Geographical Setting (especially location, topography, and climate) d. Social Institutions Family (nature and role of the family; nature of male/female roles) Education (literacy rates; role and quality of education, at all levels) Political System (especially type of political system and structure; political parties; government stability; how this is evolving over time) Legal System (code, common, socialist, or Islamic; intellectual property law; quality of legal and regulatory environment for facilitating business) Social Organizations Group Behavior (is country relatively individualistic or collectivist in its orientation?) Social Classes (including the role of social classes, if any, in organization of society) Race, Ethnicity, and Subcultures Business Customs and Practices (very important; elaborate this!) e. Religion Religion and Other Belief Systems Role of Religion in Society and Business (this may or may not be relevant, depending on country; usually a factor in Israel; Middle East; and South Asia) f. Living Conditions Diet and Nutrition, including typical meals and popular foods Housing, including typical housing (apartments, homes, or other) Clothing, including types of clothing worn at work and for leisure Recreation, Sports, and Other Leisure Activities, if relevant Social Security or other Pension Systems Health Care, including type of health care system, quality of health care Other Entitlements, if relevant g. Language(s) in that particular country
CULTURAL ANALYSIS The data obtained for this section provides vital information to guide development of the business plan and to support managers in understanding specific cultural dimensions of the country. Such information is useful to ensure the firm is effective
Memo Assignment
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