Discussion: Writing Exercise #1 – A Place for Poetry in the World of Business?

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Whilst most people can see a potential connection between poetry and advertising, they become skeptical when faced with the notion that reading poems and experiencing the process of getting to grips with their possible meaning can help in business. The suggestion that poetry can help with strategic thinking, with creativity and innovation, in decision-making, in communications, in the way we look at situations, the way we think, the way we interact with others or the way we express our opinions leaves many people struggling. (Pritchett, 2014, p. 54)