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Refer to chapter 3, Think about the companies you do business with as a customer. Name an example of a company that identified and recognized you, one (different from the previous one) that differentiated you by need or value, one (different from the previous ones) that has made interaction easy and fun, and one (different from the previous ones) that has changed something about the way it does business with you now, based on what it knows about you.
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Group Discussion