MKT4106 ADVERTISING AND PROMOTION
Week 4 Project $20.00
Assignment
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Due May 24 at 12:59 AM
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Project: Trade Allowances
This course has a major project assignment due in Week 5. It will take more than a week’s effort to adequately complete it. Plan time to start the research and work on the assignment earlier than the week in which it is due.
Trade Allowances
Trade allowances are a common promotional practice. The most common are slotting allowances at supermarkets. Slotting allowances are fees that supermarkets charge brands to place their products on the supermarket’s shelves. Discuss and evaluate the practice of slotting at supermarkets.
- What are the criticisms of the practice of slotting at supermarkets?
- What are the advantages of the practice of slotting?
- Assess some efforts that some retailers, including P&G, have taken to rectify trade allowance problems. Have they been successful?
- Evaluate the pros and cons of pay-for-performance programs.
Submission Details:
- Submit your answers in a 3- to 4-page Microsoft Word document, using APA style.
- Name your document SU_MKT4106_W4_LastName_FirstInitial.doc.
- Submit your document to the Submissions Area by the due date assigned.
MGT4070 STRATEGIC MANAGEMENT
Week 4 Project $20.00
AssignmentTop of Form
Due May 24 at 12:59 AM
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Case Study #1—Alphabet Inc.: Reorganizing Google
Read the Alphabet case study located in the section titled Case Studies in your textbook concerning the following situation:
In October 2015, in an unexpected move, global technology giant Google Inc (Google) restructured itself as Alphabet Inc (Alphabet), a new holding company under which Google’s non-core businesses, including self-driving cars, life sciences research, high-speed Internet access, and investment divisions, were spun off as distinct entities and separated from the company’s Internet operations such as Android, YouTube, and the Google search engine. The businesses were reorganized into two reporting segments: ‘Google’ and ‘Other Bets’. This marked a massive shift from the earlier setup in which Google was in charge of a number of diverse companies, some of which carried it far afield from its core search business. Under the new structure, a number of businesses including Google operated as subsidiaries of Alphabet and were run independently, each with its own CEO. According to a statement posted by Larry Page co-founder of Google, on the company’s official blog, “Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence […]. This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google.”
The following points are to guide a review and discussion of some important concepts.
- Discuss Alphabet’s corporate governance and evaluate the effectiveness of Alphabet’s board of directors.
• Describe Alphabet’s corporate-level strategy and characterize its level of diversification. Discuss the advantages and disadvantages of the company’s organizational structure. Does the organizational design effectively support the needs of Alphabet’s corporate-level strategy?
• Identify Alphabet’s current challenges and describe Alphabet’s next move in terms of growth and expansion. Provide an analysis of what additional recommendations would be required to be done to help Alphabet achieve its goals.
Submission Details:
- Present your analysis as a 3–4-page report in a Microsoft Word document formatted in APA style
