Purpose  This assignment is intended to give you an opportunity to strengthen your skills in gathering and analyzing business-related information. It provides a deeper understanding of how companies can look at globalization as part of their strategic a

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Purpose  This assignment is intended to give you an opportunity to strengthen your skills in gathering and analyzing business-related information. It provides a deeper understanding of how companies can look at globalization as part of their strategic a

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← Introduction: Purpose of the project and key information for the company (no more than 300 words), choose an European company Definition of the customers and their behavior: Addressing geographic and demographic segmentation and developing psychological a
In this assignment, you are to use the same corporation you selected and focused on for the Strategic Management and Strategic Competitiveness assignment. Using the corporation you chose from the Week 3 assignment, Strategic Management and Strategic Comp →