Social Entreprenuership Project

SOCIAL ENTREPRENEURSHIP
MNGT 4221
 
Dr. Korovyakovskaya
 
 
Social Entrepreneurship Community-Based Learning Project
Instructions
 
 
This project will help you understand through research and practice how a social business operates. The goal is to research on your chosen company’s operations to better understand their operations as a future social entrepreneur and company founder/owner. You might want to even experience working for them as volunteer.
 
The following are the steps for competing your work:
 

1. Select a company of your choice. Please visit one or several websites listed below or any local social entrepreneurship organization of your choice:

 
Savannah Area Chamber Non-Profit List at: https://www.savannahchamber.com/membership/member-directory/family-community-and-civic-organizations/non-profit/.
 
Social Entrepreneurship Organizations list at http://socialearth.org/company-list, or
 
Social Entrepreneurship Resources List at  https://olc.worldbank.org/sites/default/files/Social%20Entreprenership%20Resources.pdf
or a list of a student’s choice
 
 

2. Thoroughly research on all aspects of operations of the company, starting from vision and mission to fundraising and marketing, and financial plan. Fill out the following sections of a business plan for social entrepreneurship with information available on your chosen company’s website and other publicly available online resources. Submit your Project to DropBox.

 
E-mail me to [email protected] if you have any questions or need any help. Please write your class credentials (MNGT 4221) in the e-mail Subject.
 
1.0 Executive Summary

• Mission Statement
• Vision Statement
• Keys to Success (Core competencies/competitive advantages/key advantages)

2.0 Company Summary

• Company Ownership and Legal Structure
• Start-Up Summary
  1. Start-Up Requirements
  2. Start-Up Funding
• Location and Facilities

3.0 Management Summary/ The Team

• Management

• Board
• Advisors
• Donors
• Personnel

1. Positions
2. Position Descriptions

4.0 Market and Industry Analysis

• Industry Analysis
  1. Competition and Buying Patterns
  2. Distribution Patterns
  3. Main Competitors

 

• Market Analysis
  1. Market Segmentation
  2. Market Trends
  3. Market Needs
  4. Market Growth

3) Expected Position and Share in the Target Market
5.0 Marketing and Fundraising

• Fundraising targets and strategies

 

• Marketing Strategies

1. Target market (Potential Customers)

• Profiles of individuals who will receive services
• Summary data on the target market (number of potential clients, client demographics, etc.)

1. Advertising and Promotion

• Media used
• Media costs
• Plans for generating publicity

1. Pricing

• Cost structure (Fixed, Variable)
• Desired image in the market
• Comparison against competitors’ prices

1. Distribution

• Distribution channels used
• Sales techniques and incentives

 
6.0 Products

• Product Mix and Product Description
• Competitive Comparison
• Sourcing/Suppliers
• Technology

7.0 Business Strategies

• Desired Image and Position in the Market
• SWOT analysis
  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats
• Competitive Strategy
  1. Cost Leadership
  2. Differentiation
  3. Focus

Plan of Operation

• Location
  1. Traffic count
  2. Lease/rent rates
  3. Labor needs and supply
  4. Wage rates
• Layout
  1. Size requirements
  2. Ergonomic issues

8.0 Risk Assessment

• Financial Risk
• Legal Risk
• Environmental Risk
  1. Political and governmental risk
  2. Economic risk
  3. Demographic risk
• Other Risks

  9.0 Financial Plan

• Important Assumptions
• Key Financial Indicators
• Projected Income Statements
• Projected Cash Flow
• Projected Balance Sheet
• Exit Strategies

 
10.0 Appendices

• Financial statements
• Resumes
• Organizational charts
• Market research documents
• Other