emerging

[ad_1] There continues to be a disparity between the advertising dollars spent on reaching TV viewers and Internet users versus the amount of time that is spent interacting with each medium. A large degree of Google’s success is attributable to

[ad_1] Zipcar offers a sophisticated form of car sharing (www.zipcar.com). The firm opened for business in Boston in late 2000. Describe the strategy of Zipcar using the six questions of Figure 4.2. Is the Zipcar strategy sustainable, and will it lead