Principles of Marketing Marketing can be approached in two ways, one as a philosophy, a perspective, an altitude, or a management direction that addresses customer satisfaction, and second as a set of organizational processes and functions utilized to implement
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Discussion Question Generational differences in response to marketing campaigns Every generation “has its own needs, values, and consumption patterns” (Lamb et. al., 2021, p. 54), and it is up to marketers to ensure that they are properly marketing to their
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Discussion Question Generational differences in response to marketing campaigns Every generation “has its own needs, values, and consumption patterns” (Lamb et. al., 2021, p. 54), and it is up to marketers to ensure that they are properly marketing to their