Unit 6: Group Project – Report Part 2 GB503

Unit 6: Group Project – Report Part 2

Introduction

Continue working on your group project. Do not plagiarize an existing company’s global marketing plan.
Utilize the group pages to interact and share information. Your instructor may reference these interactions during the peer evaluation. Elect a project manager, who will submit the report on behalf of the group. Include all group members’ names in the report.

Directions

Continue developing global marketing plan for your fictitious global company with the headings below.

1. SWOT Analysis
   1. Internal Company Strengths and Weaknesses
   2. External Market Opportunities and Threats
   3. Implications of SWOT Analysis
2. Recommended Marketing Strategy
   1. Target Markets Identification and Segmentation Strategy
   2. Market Positioning
   3. Market Entry Strategy

• Marketing Mix Strategies And Tactics
  1. Product/Service and Branding Strategy
  2. Place (Distribution) Strategy
  3. Price Strategy Structure
  4. Promotion Strategy

1. Planning Budget
   1. Detail a supporting budget that is essentially a projected profit-and-loss statement. It must show expected revenues (forecasted number of units sold and the average net price) and expected costs (of production, distribution, and marketing). The difference is the projected profit.
2. Implementation And Control
   1. Outline the control that will be used to monitor progress and allow upper management to review implementation results and spot products/and or services that are not meeting their goals.
3. Monitoring of Action Plan
   1. Spell out how your marketing strategies will be turned into specific action programs that answer the following questions:
      • what will be done?
      • When will it be done?
      • Who is responsible for doing it?
      • How much will it cost?

• Implementation of Recommendations
  1. Formalize the recommendations of your team final Project
• Bibliography/References