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Think about an industry in which you are interested that sells products/services directly to consumers (business-to-consumers or B2C). You will take on the role of an entrepreneur starting a new business in this industry. As the goal of any business is to fulfill the needs of their target market leading to a profitable existence, it is in your best interest to have a good understanding of the needs of your potential target market. In an effort to do this, complete the following:
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UNIT IV MKT 8301