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Research is so important to psychology because it helps researchers understand what makes individuals feel, think, and act in a particular way. In fact, research is conducted in psychology to achieve a more accurate and detailed understanding of human behavior (Wong et al., 2014). Since determining acceptable theories in an area as broad as psychology can be a difficult endeavor, research ensures that scholars have an incredible amount of information at their fingertips. According to Wong et al. (2014) research helps psychologists understand why, how, and when events occur, find ways to measure and describe behavior under analysis, and apply knowledge to solve real-world issues. In general, research is so important to psychology because it helps one understand how culture impacts human beings, the complex relationship between human behavior and the world, how personality influences human actions, what motivates people, and many more.
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