Word limit: maximum 1000 words, excluding references. (10% penalty applies for exceeding word limit)
| Even though Singaporeans and permanent residents enjoy free admission to all the museums managed by the National Heritage Board, many still have not visited the museums. For this assignment: Select and visit any one (1) National Heritage Board museums. The list is found in https://www.nhb.gov.sg/ |
Question 1
Analyse the museum you visited based on its current visitorship.
(20 marks)
Question 2
Assuming the role of a communications consultant engaged by your selected museum, formulate a campaign using any two (2) public relations and any two (2) promotion tools that will help attract local visitors.
The 4-month campaign is slated to last from March to end of June 2022, coinciding with the school holidays.
(80 marks)
Integrated Marketing Communications