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Prompt: Read the Marketing Insight at the end of Chapter 12 on Celebrity Endorsements. Using examples, discuss the following: What are the advantages and disadvantages of using celebrities in marketing campaigns? What are the potential risks? Discuss an
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Prompt: Read the Marketing Insight at the end of Chapter 12 on Celebrity Endorsements. Using examples, discuss the following: What are the advantages and disadvantages of using celebrities in marketing campaigns? What are the potential risks? Discuss an
