INSTRUCTION: Develop a strategic plan for a small company within your country. This is to be presented to a group of potential investors. The strategic plan must include the following:
The business is a Spa
Name of the spa is Lust Life Spa
- SWOT:– a summarized view of the company’s current position, giving the strengths, weaknesses, opportunities, and threats.
- Competitive advantage:Stating what the company is best at compared to the competition.
- Strategies:The general methods the company intends to use to reach its vision.
- Financial assessment:An assessment that helps plan and predict the future, allowing it to gain much better control over its organization’s financial performance.
ASSESSMENT
A written report must be presented along with an oral presentation not exceeding 30 minutes.
WRITTEN REPORT RUBRIC
| Contents | Weight | Marker | Comments |
| Executive summary | 5 | ||
| Vision and mission statement SWOT Analysis Long term strategic objectives Short-term goals/priorities/initiatives Strategies Scorecard |
5 10 5 5 5 5 |
||
| Target customers | 5 | ||
| Industry Analysis | 5 | ||
| Competitive advantage | 5 | ||
| Marketing plan | 15 | ||
| Financial plan | 10 | ||
| Implementation | 5 | ||
| Evaluation | 5 | ||
| Total | 90 |
SCORING RUBRIC FOR ORAL PRESENTATION
| Category | Scoring Criteria | Total Marks | Actual Marks |
| Organization (10 Marks) |
The type of presentation is appropriate for the topic and audience. | 5 | |
| Information is presented in a logical sequence. | 5 | ||
| Content (20 Marks) |
Introduction is attention-getting, lays out the problem well, and establishes a framework for the rest of the presentation. | 5 | |
| Presentation contains accurate information. | 10 | ||
| Material included is relevant to the overall message/purpose. | 5 | ||
| There is an obvious conclusion summarizing the presentation. | 5 | ||
| Presentation (20 Marks) |
Presenters maintain good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.). | 5 | |
| Speaker uses a clear, audible voice. Good language skills and pronunciation are used | 5 | ||
| Visual aids are well prepared, informative, effective, and not distracting. | 5 | ||
| Length of presentation is within the assigned time limits. 30 minutes per group. | 5 | ||
| Score | Total Marks | 50 |
Strategic Management